A photograph may be worth a thousand words, but it can also be worth thousands of pounds in revenue. The most successful online retailers are those who post unique, high quality photographs.
Who needs product photography?
Online businesses or have an Etsy shop? You will need product photography. No matter what industry you are in, if you’re selling something, you need professional photographs of it. Potential customers will want to view your products before buying, so you need to present them well.
Why do I need professional product photographs?
The difference between a business taking their own photographs and hiring a professional photographer could be the different of making a profit or a loss. They will put your business on another level. A professional photographer knows how to set up the right composition for the perfect shot. From arranging the product, lighting the space correctly, to editing the final photograph, a professional photographer has all the knowledge and skill to get the best out of your products.
Pro Tip: If you are looking to have a go at your own product photography, photographs taken on your mobile photo/tablet will not cut it! To sell products online, investing in professional photographs is the best idea.
Where can I use product photography?
Anywhere your business is advertised!
Website, social media and flyers are just a few of the places your product photographs can be used. Business cards would also benefit from product photography, because you yourself are a product/service that you wish for clients to buy. Your business card could even feature a professional portrait.
Pro Tip: using your own photographs of your own products on your advertising will draw your customers into your website/Etsy shop to browse the products you are selling.
How will photographing my products improve my online shop?
Image is everything. As well as their desired product, your customers are also looking for a reputable seller. Having sharp, well-presented photographs of your products will really help you achieve the professional and trustworthy representation of your business. This will have an impact on your sales.
Pro Tip: Depending on the type of products you are selling, there are probably hundreds of other online shops which will be selling the same thing. To set yourself apart from your competition you need professional product photographs. Make your online shop look more professional by hiring the correct photographer.
